EXECUTIVE GROWTH PARTNER FOR TECHNOLOGY COMPANIES
Turning Technology into Customer Value & Profitable Growth.
I help technology companies unlock new growth opportunities and turn their products and solutions into tangible business results.
My focus is where technology, sales and business meet.
From Strategy to Results.
EXECUTIVE GROWTH PARTNER FOR TECHNOLOGY COMPANIES
Turning Technology into Customer Value & Profitable Growth.
I help technology companies unlock new growth opportunities and turn their products and solutions into tangible business results.
My focus is where technology, sales and business meet.
From Strategy to Results.
EXECUTIVE GROWTH PARTNER FOR TECHNOLOGY COMPANIES
Turning Technology into Customer Value & Profitable Growth.
I help technology companies unlock new growth opportunities and turn their products and solutions into tangible business results.
My focus is where technology, sales and business meet.
From Strategy to Results.
WHERE I ADD VALUE
GO-TO-MARKET
Identify growth opportunities and align go-to-market strategies accordingly. Develop the right sales approach and drive execution together with Sales and Product Management.
Identify growth opportunities and align go-to-market strategies accordingly. Develop the right sales approach and drive execution together with Sales and Product Management.
TECHNOLOGY-TO-BUSINESS
Translate complex products and solutions into clear customer value. Develop compelling sales stories and position them effectively in the market.
Translate complex products and solutions into clear customer value. Develop compelling sales stories and position them effectively in the market.
BUSINESS DEVELOPMENT
Identify new business opportunities and win strategically important customers. Build relevant partnerships to support growth.
Identify new business opportunities and win strategically important customers. Build relevant partnerships to support growth.
WHAT CAN YOU EXPECT?
A clear sales strategy. Everyone knows what needs to be done and where to focus.
A clear sales strategy. Everyone knows what needs to be done and where to focus.
Your customers understand how your products and solutions solve their business challenges.
Your customers understand how your products and solutions solve their business challenges.
Identify and capture new business opportunities.
Identify and capture new business opportunities.
WHEN CAN I HELP?
Growth is falling short of expectations.
Growth is falling short of expectations.
Discussions focus too much on features and technology rather than the customer's actual problem.
Discussions focus too much on features and technology rather than the customer's actual problem.
There are plenty of ideas and opportunities, but no clear sales strategy to align everyone.
There are plenty of ideas and opportunities, but no clear sales strategy to align everyone.
New products and solutions for future growth are not yet clearly defined.
New products and solutions for future growth are not yet clearly defined.
Strong technology, but unclear customer value.
Strong technology, but unclear customer value.
Enter new markets with existing products or create additional business opportunities with new solutions.
Enter new markets with existing products or create additional business opportunities with new solutions.
HOW I WORK
Working directly with CEOs, executive management and boards.
Working directly with CEOs, executive management and boards.
Working directly with CEOs, executive management and boards.
I work as a sparring partner on key growth and sales challenges. Depending on the situation, I develop strategies, actionable plans or the right organizational structures.
I’m also ready to take responsibility for putting them into practice.
I work as a sparring partner on key growth and sales challenges. Depending on the situation, I develop strategies, actionable plans or the right organizational structures.
I’m also ready to take responsibility for putting them into practice.
WHAT I BRING TO THE TABLE
25 Years of Leadership, Including 15 Years at C-Level
25 Years of Leadership, Including 15 Years at C-Level
Responsible for growth and sales at IBM, Ascom, Swissphone and Green Datacenter. Eight years at C-level at Green during a period when the company's value increased approximately tenfold.
Responsible for growth and sales at IBM, Ascom, Swissphone and Green Datacenter. Eight years at C-level at Green during a period when the company's value increased approximately tenfold.
International Sales and Leadership Experience
International Sales and Leadership Experience
Led international sales organizations across Europe and North America, including four years as Managing Director in the US.
Led international sales organizations across Europe and North America, including four years as Managing Director in the US.
Complex B2B Solution Sales
Complex B2B Solution Sales
Extensive experience selling complex technology solutions to demanding business customers.
Extensive experience selling complex technology solutions to demanding business customers.
EXECUTIVE TRACK RECORD
2000
2000
IBM
IBM
Key Account Manager
Key Account Manager
Key Account Manager
2006
2006
Ascom
Ascom
Sales Director
Sales Director
Sales Director
2012
2012
Swissphone
Swissphone
CMO / MD North America
CMO / MD North America
CMO / MD North America
2018
2018
Green
Green
CCO / CSO
CCO / CSO
CCO / CSO
2026
2026
STADLER
STADLER
Growth Partner / Fractional CRO
Growth Partner / Fractional CRO
Growth Partner / Fractional CRO
ABOUT ME
I am used to taking responsibility and making decisions. Employees, customers and partners know they can rely on me.
My technical background still forms the basis of my understanding of complex products and solutions. Through further education, I learned early on how to communicate professionally at C-level and make technical topics understandable and relevant to business.
I learned sales from the ground up and developed my skills over many years in different markets and leadership roles. I listen carefully and challenge things when necessary.
Sharing knowledge and experience has always been natural to me. This has led to many long-standing relationships with employees, customers and partners. Today, I can draw on a strong network built over many years.
I am used to taking responsibility and making decisions. Employees, customers and partners know they can rely on me.
My technical background still forms the basis of my understanding of complex products and solutions. Through further education, I learned early on how to communicate professionally at C-level and make technical topics understandable and relevant to business.
I learned sales from the ground up and developed my skills over many years in different markets and leadership roles. I listen carefully and challenge things when necessary.
Sharing knowledge and experience has always been natural to me. This has led to many long-standing relationships with employees, customers and partners. Today, I can draw on a strong network built over many years.
"Progress happens outside your comfort zone."
Marco Stadler
Marco Stadler
LET'S TALK ABOUT YOUR CHALLENGES.
Want to find out how I can support your growth and sales challenges?
Want to find out how I can support your growth and sales challenges?
I'm happy to have an initial conversation with no obligation. I look forward to hearing from you.
I'm happy to have an initial conversation with no obligation.
I look forward to hearing from you.
Get in Touch
Have a specific question or prefer to contact me directly?
Feel free to reach out.
Have a specific question or prefer to contact me directly? Feel free to reach out.